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Facts & Stats

2010 Olympic Winter Games Numbers

  • 13 Olympic athletes from the Sea to Sky Corridor
  • 80 centimetres or 41 inches of snow fell on the mountains the first few days of the Olympic Winter Games and Whistler Blackcomb reported a higher than expected number of visits (source: Whistler Blackcomb)
  • 1,000 spectactors per day could watch the Olympic and Paralympic downhill races for free via 3 viewing pods located along the courses. No Olympic tickets were required, just lift access.
  • 27 skiers and snowboard riders flew through three rings of fire in the Fire & Ice Remix, which took place nightly at the base of Whistler Mountain during the Games.
  • 26 Number of medals Canadian Olympic athletes took home (14 gold, 7 silver and 5 bronze).
  • 1,100 accredited and unaccredited media representing more than 175 outlets.
  • 220,000 articles and media stories in which Whistler was mentioned in the first 12 weeks of 2010 (source: Tourism Whistler)
  • 3.5 billion worldwide television viewers estimated to have tuned into Olympic Games rights holding broadcasters
  • 47% more global television coverage of the 2010 Winter Games than for the previous Winter Games

2010 Paralympic Winter Games Numbers

  • 5 Paralympic athletes from the Sea to Sky Corridor
  • 236 centimetres or 93 inches of snow fell on the mountains during the month of March
  • 62 of 64 medals awarded in Whistler
  • 19: Number of medals Canadian Paralympic athletes took home (10 gold, 5 silver and 4 bronze).
  • 800 members of the media in Whistler
  • 500-plus athletes from 44 countries attended the Paralympic Winter Games Closing Ceremony in Whistler

Global Awareness Numbers

Based on a study conducted by Tourism Whistler in partnership with Tourism British Columbia, awareness of Whistler increased significantly in the key overseas markets of United Kingdom, Germany and Australia. The study measured awareness of Whistler before and after the 2010 Winter Games (November 2009, January 2010 and March 2010). Increases by market: 

  • United Kingdom - awareness increased from 32 per cent to 45 percent
  • Germany - awareness increased from 19 per cent to 42 per cent
  • Australia - awareness increased from 48 per cent to 62 per cent

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