CONTACT PUBLIC RELATIONS
PUBLIC RELATIONS Specialist
Responsible for destination and regional media inquiries.
Born and raised down the road in Vancouver, Laura had always hoped to one day make the big move to Whistler but was waiting for the right career opportunity.
Laura graduated from Simon Fraser University with a degree in Geography and a minor in Spanish. After spending a year traveling and working with Olympic Broadcasting Services, she decided to perpetuate school and attended British Columbia Institute of Technology to complete a diploma in Broadcast Journalism. Despite her love of journalism, Laura always felt compelled to explore media relations in sport – drawing her to a position with Whistler Blackcomb’s PR team in January 2012.
When she isn’t working, you can find Laura working on her ski racing skills, getting muddy on her bike or enjoying a Caesar après with friends.
Responsible for weather communications and weather related media inquiries.
Jill grew up skiing and hiking the Rocky Mountains in Alberta. In 2007, she moved to Vancouver to complete her Bachelor of Commerce degree at the University of British Columbia during which she spent a good amount of time exploring Whistler Blackcomb. It didn’t take long for Jill to fall in love with the endless terrain and coastal powder so immediately after her final exam in 2011 Jill packed her bags and headed for the mountains.
After working as Whistler Blackcomb’s Marketing Administration Assistant during the 2012.13 winter season, Jill’s passion for sport and writing led her to the position of Communications Coordinator on the PR team. Through ski racing, coaching girls’ freeski camps, and endless days shredding with friends, Jill has developed a wide knowledge and love for the ski and snowboard worlds and will to continue to pursue her career in the industry.
When she’s not in the office you will probably find Jill deep in Spanky’s powder, ski touring off the Duffy, attempting to ride a mountain bike, or enjoying a beer on a patio with her buds.
PUBLIC RELATIONS SUPERVISOR
Responsible for the strategy and execution of the non-endemic media and public relations program.
Lauren is an Ontario native and joined the Whistler Blackcomb Public Relations Team in April 2010.
Lauren first moved to Whistler in the spring of 2006 after completing her degree in Communications at Wilfred Laurier University in Waterloo, Ontario. She spent the summer mountain biking and hiking the alpine and it did not take long for her to fall in love with life in the mountains. She returned to Ontario that fall to complete her post-graduate studies at Sheridan College in Oakville. After spending a year working at a boutique public relations agency in downtown Toronto, Lauren heeded the call of the mountains once again. She moved back to Whistler in the spring of 2008 and has been loving life in the valley ever since.
During her time in Whistler, Lauren has developed a love of snowboarding, yoga and photography.
INDUSTRY, FILM & COMMUNICATIONS SUPERVISOR
Responsible for ski and snowboard media inquiries, commercial filming, filmmakers, photographers and the Pro Athlete Teams.
Skiing since the age of five, it took Chris exactly two days after completing his last university course to book a flight from Ontario to Whistler in the fall of 2003. Like so many other Whistlerites, Chris had originally planned to stay in town for just one winter, but after sticking it out for a summer, he was hooked and knew Whistler was home.
Chris started working with the Public Relations team in July of 2011, spending the previous three years working in the Whistler Blackcomb Sales Department in the role of Youth Business Developer. His passion and knowledge of the mountains make Chris a great addition to the Public Relations team.
On a powder day you will generally find Chris skiing Christmas Trees off of the Peak Chair on Whistler, or getting turns through Ruby Bowl on Blackcomb.
PUBLIC RELATIONS & SOCIAL MEDIA SPECIALIST
Responsible for content and management of all Whistler Blackcomb and Crankworx social media channels.
A born and bred skier, snowboarder and mountain biker from Alberta, Sarah took the leap to Whistler in 2008 after a lengthy career as a snowboardcross coach within Canada Snowboard’s national and regional development ranks.
Sarah joins the Public Relations team now after three winters as a full time ski patroller on Whistler Mountain and as a high performance mountain biking athlete in the summer. With career highlights that include professional podium results at Crankworx and coaching the local high school mountain bike team, Sarah brings a broad view of Whistler Blackcomb and its operations to all of our social media channels and to our Crankworx festivals both in Whistler and Les 2 Alpes, France.
When she’s not tweeting and Facebooking about what’s great and interesting at Whistler Blackcomb, Sarah can be found pedaling, downhilling, racing her bike or sending it at Whistler Blackcomb on her skis or snowboard in all snow conditions.
PUBLIC RELATIONS & COMMUNICATIONS MANAGER
Oversees the efforts of the Public Relations and Communications Team at Whistler Blackcomb.
People say you need to live in Whistler for ten years before you can call yourself a local and Michelle is almost there as she begins her ninth year in the valley.
After five years working as a member of the Whistler Blackcomb PR team Michelle began freelancing through her company Reine Communications where she worked with many local and Vancouver based organizations, and where she developed her skill and knowledge in the area of social media. She also launched the community-based website Whistler Is Awesome in 2011 which was named Whistler’s Best Website by Pique Newsmagazine.
Now back at the helm of Whistler Blackcomb’s PR Team, you will find Michelle RT’ing all of @whistlerblckcmb’s tweets, or playing on the mountain in the dirt or the snow. After leading Crankworx PR for the last five years she finally broke down and bought a DH bike and although she has been a lover of snowboarding since she was 16, you may start seeing her on two planks more often this winter.